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Monetary is the only subjective measure in the RFM+T framework. Recency, Frequency, and Tenure can be interpreted the same way across countries and cause types, but Monetary depends heavily on your local currency, donor base, and fundraising environment. A cancer charity, a children’s charity, and an animal welfare organization might all see different giving levels, even within the same country. The purpose of the Monetary dimension is not to impose universal thresholds. It i

Understanding a donor file begins with recognizing the patterns that run through it. Some donors give again quickly. Some drift away. Some build a long history of support. Others make one meaningful gift and then disappear. These shifts are always present, but many organizations have so many reports and so much data that it becomes time-consuming and overwhelming to navigate multiple sources just to get the answer you need for the decision you are working on right now. The RF

Fundraisers carry big responsibilities. You need data that not only reports results but also guides decisions , shapes strategy , and helps you communicate clearly with stakeholders. In our first post, Fundraising Metrics That Matter , we looked at the seven core metrics that measure donor and revenue performance. This post takes the next step. It shows how to combine those metrics to uncover deeper patterns in your results and turn them into meaningful action. You will see h

Why Measuring the Right Things Matters Every charity wants to raise more money and make a bigger impact, but too often we measure the wrong things. Spreadsheets overflow with numbers, yet the story behind them stays unclear. The truth is, clarity beats complexity. You do not need dozens of KPIs to understand your fundraising performance. You just need the right ones that reflect donor behavior, campaign results, and long-term sustainability. In this post, we look at the seven