FUNDRAISING INTELLIGENCE FOR CHARITIES
Understand how donor relationships and fundraising value develop over time.
Insight360 uses the fundraising data you already have to connect acquisition, retention, giving and campaign performance into a clearer picture.
Cumulative giving per acquired donor
Two fictional groups of 1,000 newly acquired donors, each observed for a full 24 months. Values include the first gift and subsequent gifts, divided by all donors originally acquired. These are gross gift amounts, not profit or return on investment. No forecast, benchmark or client results are shown.
01 / THE LONGER VIEW A first result is only the beginning.
THE INSIGHT360 APPROACH
Connect the numbers.
Understand the relationships.
From the first gift to years of support, Insight360 brings the connected parts of fundraising into view. Clear evidence, explained in the context of the questions your team is asking.
START WITH A QUESTION
Connect who gives, who returns and how their giving changes.
Knowing how many donors return is useful. Seeing what they contribute and how that changes helps you decide where to focus. Insight360 connects these views so your team can weigh its options with a clearer understanding of the evidence.
Explore a question below to see the connections.Two groups of 1,000 new donors, each starting with a one-off gift. Every donor is observed for a full 12 months after their first gift.
Donors who made a second gift within 3 months
Select 12 months to connect repeat giving with the value each group contributed over a full year.
Which acquisition approaches deserve a closer look when you consider both repeat giving and first-year value?
Bars use a 0–100% scale. First-year giving includes the first gift and all subsequent gifts during each donor’s first 12 months. These patterns do not establish what caused the difference. Purpose-built demo data; no client results.
Follow 1,000 donors who gave in 2024 into the complete 2025 calendar year. The 700 who gave again were all acquired before 2024.
What happened to the 1,000 donors in 2025?
Both groups previously gave an average of €120 per donor. The non-returning group represented 30% of donors and 30% of 2024 giving.
Does your next retention discussion need to focus on donors who did not return, changes in giving among those who stayed, or both?
The first view uses a 0–100% scale; the second uses €0–€160 per donor. Prior-year giving from non-returning donors is historical context, not a forecast of lost income. An average does not mean every donor changed their giving by the same amount. Purpose-built demo data; no client results.
Follow 1,000 donors who gave by Direct Debit in 2024 into the complete 2025 calendar year.
Giving in 2025 · the original 1,000 Direct Debit donors
Overall, 850 remained donors. A change in payment method is different from a donor making no further gift.
How much of the change comes from donors no longer giving by Direct Debit, and how much comes from those who continue?
Bars show shares of the named group on a 0–100% scale. Direct Debit means recorded payments, not confirmed mandate status. More or less annual giving can reflect payment amounts, frequency or timing; it does not establish a formal upgrade, downgrade or cancellation. Purpose-built demo data; no client results.
Reflect on how your team currently understands donors, giving and campaign performance. Choose the connections you would like to explore.
A few minutes. No score. No signup required.
WAYS TO WORK TOGETHER
Start with a Data Scan, explore your evidence online,
or work together on a project tailored to your organisation.
Understand what your fundraising history is showing. Provide one gifts file and receive a PDF report connecting relevant findings, charts and explanations from the Insight360 analysis.
A clear picture your team can read, share and use in its fundraising discussions.
Explore the Data ScanGo deeper into your fundraising evidence. Compare donor groups and periods, ask structured questions of your data, and explore the findings behind the answers.
More depth and flexibility to investigate your own questions, using consistent analytical definitions.
Explore the online dashboardWork with Jim on a specific fundraising or data challenge. Develop a custom project around the questions, objectives and practical needs of your organisation.
We discuss your requirements, then agree the work, deliverables, timing and fees.
Discuss a projectOne CSV file containing your gift transactions, with one row per gift. Donor ID, gift ID, amount and date are essential. Campaign and payment details enable additional analysis. See the file guide →
EXPERIENCE BEHIND THE INTERPRETATION
I’m Jim Foster. I help charity teams understand what their fundraising data is showing.
Insight360 draws on more than 30 years of work with charitable organisations across Europe, the United States and Asia. My role is to make the evidence clear enough to discuss and use. Your team brings the knowledge of your donors, mission and priorities.
Let’s explore your questionSTART A CONVERSATION
Tell Jim a little about your organisation and the question on your mind.
Start with a message, and we can arrange a conversation from there.
Opens tawk.to chat, which uses cookies and processes your messages. Privacy and browser storage
Email jim.foster@fundraisinginsight.comIf Jim is away, leave your question and email in the chat for a reply. Please do not send donor records or confidential files.