How I approach my work

As organizations grow, answers to important fundraising questions are often spread across reports, dashboards, and systems. Insight360 was created to bring those perspectives together into a clear, structured way of understanding performance.

Rather than adding more analysis, my work focuses on interpretation. The goal is to help people see what matters, how different signals relate to one another, and where attention is needed now.

The Insight360 framework in practice

Insight360 is a disciplined framework for understanding fundraising performance. It organizes data into distinct perspectives, each highlighting a different aspect of donor behavior and engagement.

I use the framework as a foundation for data scans, advisory work, and training, applying it to the data organizations already have.

Technology plays an important role in this work. I actively use modern tools, including AI, to accelerate analysis and surface patterns more quickly. AI supports the work, but interpretation and judgment always remain central.

What this supports

Through my consulting work and the Insight360 framework, I support organizations by:

• Bringing structure to complex fundraising data

• Making it easier to get the right answers at the right time

• Helping insights emerge without relying on isolated metrics

• Supporting clear, informed decision-making

What matters to me

A key part of my work is clarity in data visualization and communication.

I believe a visualization should be immediately understandable to the person using it. Clarity is not about simplifying the truth, but about presenting information in a way that supports understanding and effective action.

Want to explore how this approach might apply to your organization?

Curious to hear your challenges and ideas.